monarchs and traders provided petronage to the explorers give reason
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European trade, cultural contact, and colonization, following the geographical discoveries and maritime innovations of the fifteenth century, profoundly altered non-European societies throughout the world. European exploration was inevitably followed by penetration of markets by traders and the establishment of Christian missions, if not always by formal imperial control and colonization. Aggressive venturers, seeking personal, national, and religious advantage, were at the forefront of new encounters with non-European peoples. Explorers, traders, and missionaries were thus crucial to the construction of European systems of commercial and cultural exchange as they negotiated and interpreted European contacts with other world cultures. From the sixteenth century Europeans engaged the world in increasing numbers, motivated by variously mixed ambitions for wealth, fame, honor, and the advancement of Christian spirituality, authority, and philanthropy. European society was itself significantly altered by these material and cultural exchanges as it acted in every region of the world as an aggressive force for the transformation of economies and societies.
Exploration, trade, and proselytizing often shaded into each other, and were frequently entangled with the use of military force and the establishment of colonial rule. Traders carried European technologies of warfare and production as well as goods, while missionaries often advocated European social organization and education as well as religious beliefs. All had the power to profoundly alter traditional patterns of non-European society. In Europe itself, new wealth generated through seaborne trade contributed to increasing urban cosmopolitanism, while access to colonial markets significantly shifted patterns of consumption. Visions of the world abroad, filtered through Christian belief, supported assumptions of European spiritual and cultural ascendancy that were eroded only in the twentieth-century era of decolonization.
However, explorers, traders, settlers, soldiers, and government officials often came in conflict with missionaries over European "vices" and the mistreatment of non-Europeans. Additionally, competition from the mid-sixteenth century between Roman Catholics and Protestants, as well as between traders and other agents of emerging European nation-states, generated considerable friction between Europeans of differing national and religious identities. Thus the history of European trading and proselytizing in the world since the Renaissance has been characterized by complex and rapidly changing patterns of coercion, resistance, opportunism, collaboration, cooperation, and competition between many European and non-European groups.
Both trading and missionary activity are inherently transcultural with objectives that are advanced by an understanding of, if not always an empathy with, their target societies. Militant belief in the universal import of their religious message drove missionaries to surprisingly persistent activity in the midst of foreign, and often hostile, cultures. Missionaries frequently operated at the forefront of the production of knowledge for and about foreign societies as influential educators, social reformers, language scholars, and medical providers. While missionaries often sought to strip their message of salvation from European cultural trappings, just as traders often adopted the guise of the cultures in which they operated, both nevertheless carried the ideological, political, and social baggage of their particular cultures.
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