Question

Money market is essentially a market for short-term funds'. In the light of this statement, state any three features of money market.

Answer 1

A small business, such as a neighborhood bakery, usually does not have the resources to launch mass-marketing campaigns. By carving up the addressable market into smaller segments, a small bakery can focus its resources on niches that the larger bakeries may not be addressing. The market segments should be measurable and large enough to generate consistent profits and justify the company's marketing and other investments.