More cars are produced in this American city than anywhere else in the U.S. Which is why it is called “Motor City”. Name it:
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DETROIT—A colossal pickup truck, spinning clockwise under a bay of bright florescent lights, is decked out with an amalgamation of digital camouflage and rugged woodlands. Splattered across the side of the vehicle are the three massive words, "MADE IN AMERICA." But there's an asterisk after "America," and upon closer examination the fine print comes into focus: "Assembled in Texas with U.S. and globally sourced parts."
It's a Toyota.
There's nothing deceitful about a Japanese automaker claiming to be a domestic manufacturer; Toyota makes certain products in the U.S., as do other foreign companies. But here, at the North American International Auto Show, the irony is inescapable. Toyota's rise to the top of the global automotive market over the past few decades was aided by a growing perception that "Made in America" translated loosely to "Piece of Junk." The Detroit automakers, fat and satisfied after their factories had deftly converted to war production, grew complacent in the post-war marketplace and ignored the innovations of their overseas competition. Detroit made bad cars and worse business decisions, doling out pension packages that saddled their companies (and their subpar vehicles) with unsustainable legacy costs. Little was done to slow this downward spiral, and in November 2008, as financial markets collapsed, Michiganders watched incredulously as the Motor City's money men bowed before Congress and begged for a bailout.
Today that embarrassment seems like ancient history. Not only are the domestic automakers financially sound, but both Ford and General Motors are viewed as industry leaders. They boast increased market shares, historic model launches, and vastly improved product lines. (Chrysler recently became a wholly owned subsidiary of Fiat; the Italian-owned and Dutch-headquartered company was renamed Fiat Chrysler Automotive. Chrysler, then, is no longer a "domestic" automaker.)
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