Most diseases or conditions improve by themselves, are self-limiting, or even if fatal, seldom follow a strictly downward spiral. In each case, intervention can appear to be quite efficacious. This becomes all the more patent if you assume the point of view of a knowing practitioner of fraudulent medicine.
To take advantage of the natural ups and downs of any disease (as well as of any placebo effect), it‘s best to begin your treatment when the patient is getting worse. In this way, anything that happens can more easily be attributed to your wonderful and probably expensive intervention. If the patient improves, you take credit; if he remains stable, your treatment stopped his downward course. On the other hand, if the patient worsens, the dosage or intensity of the treatment was not great enough; if he dies, he delayed too long in coming to you.
In any case, the few instances in which your intervention is successful will likely be remembered (not so few, if the disease in question is self- limiting), while the vast majority of failures will be forgotten and buried. Chance provides more than enough variation to account for the sprinkling of successes that will occur with almost any treatment; indeed, it would be a miracle if there weren‘t any “miracle cures”.
Even in outlandish cases, it‘s often difficult to refute conclusively some proposed cure or procedure. Consider a diet doctor who directs his patients to consume two whole pizzas, four birch beers, and two pieces of cheesecake for every breakfast, lunch, and dinner, and an entire box of fig bars with a quart of milk for a bedtime snack, claiming that other people have lost six pounds a week on such a regimen. When several patients follow his instructions for three weeks, they find they‘ve gained about seven pounds each. Have the doctor‘s claims been refuted?
Not necessarily, since he might respond that a whole host of auxiliary understandings weren‘t met: the pizzas had too much sauce, or the dieters slept sixteen hours a day, or the birch beer wasn‘t the rightbrand. Number and probability do, however, provide the basis for statistics, which, together with logic, constitutes the foundation of the scientific method, which will eventually sort matters out if anything can. However, just as the existence of pink does not undermine the distinction between red and white, and dawn doesn‘t indicate that day and night are really the same, this problematic fringe area doesn‘t negate the fundamental differences between science and its impostors.
The philosopher Willard Van Orman Quine ventures even further and maintains that experience never forces one to reject any particular belief. He views science as an integrated web of interconnecting hypotheses, procedures, and formalisms, and argues that any impact of the world on the web can be distributed in many different ways. If we‘re willing to make drastic enough changes in the rest of the web of our beliefs, the argument goes, we can hold to our belief in the efficacy of the above diet, or indeed in the validity of any pseudoscience.
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