Question

Most marketing organisations spend substantial amount of money to communicate availability, features, merits, etc. of the products to the target consumers and persuade them to buy it, through using number of tools such as advertising, personal selling and sales promotion techniques like price discounts, free samples, etc. Which of the following element of marketing mix has been described above? *
2 points
Product
Price
Promotion
All of these​

Answer 1

Explanation:

Promotion of products and services include activities that communicate availability, features, merits, etc. of the products to the target customers and persuade them to buy it. Most marketing organizations undertake various promotional activities and spend substantial amount of money on the promotion of their goods through using number of tools such as advertising, personal selling and sales promotion techniques (like price discounts, free samples, etc.). A large number of decisions are to be taken in each of the area specified above. For example, in the respect of advertising it is important to decide about the message, the media to be used (example print-media–newspaper, magazines, etc. the objections of customers, etc.).