Most of the market pull products are in the monopoly of fmcg companies – why so
Answers
Answer:
Push tactics in trade marketing
Even though FMCG brands are B2C, there are many different “target audiences” the products must appeal to before ending up in a shopping cart. This is where the intersection of marketing and supply chain management meet, through the art of trade marketing. These professionals are in charge of pushing the brand’s products down the supply chain. Their goal is to attract different segments from their target markets made up of distributors, wholesalers, retailers (and sometimes consumers). With so many actors involved, marketing to each of these supply chain counterparts is quite the complex process. A trade marketer will use push tactics the following ways to promote their products:
Promotions at trade show events to increase demand from supply chain members
Negotiations with retailers to stock products in their establishments
Attending or hosting showrooms as a form of direct se
Explanation:
Answer:
The idea behind push and pull strategy originally comes from logistics and supply chain management but has also been widely adopted by marketing departments to define two types of tactics. The stark difference between the two lies in how people from different target audiences are approached.