Motivational theories that describe and analyze how behavior is energized, directed, sustained, and stopped by external forces
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The main content theories are: Maslow's needs hierarchy, Alderfer's ERG theory, McClelland's achievement motivation and Herzberg's two-factor theory. The main process theories are: Skinner's reinforcement theory, Victor Vroom's expectancy theory, Adam's equity theory and Locke's goal setting theory (Figure 1).
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