Question

Mr. Amish delivers session in many management schools on the topic “Happiness”. He is very popular among students and corporate. He also delivers session as a key note speaker in many management conclaves and seminars. Mr. Amish has no online and social media presence. He doesn’t write blogs or articles. Mr. Amish is a good author but has no idea about marketing and distribution of books. He hires you as a Marketing consultant for overall marketing and distribution of books. 1. What are the distribution channels that you will use to distribute the product across Indian market? Explain the same with reason. (10 Marks) 2. Suggest the Geographic, Demographic and behavioural segmentation for the book “Happy Happy” (10 Marks) 3. a. Explain five online social media platform through which you will promote the book. (5 Marks) 3. b. Explain the buyer decision making process for purchasing a self-help book.

Answer 1

Answer:

we can sell the bok through

amazon

flipkart

and create your own website and sell them.

we can promote the book through social media like instagram,  twitter, blogspot, linkedln