Question

Mr. Anand Jain owns a Clothing Stores, is planning annual sale of shirts and pants. Mr Jain is planning to use two different forms of advertising, viz., radio and newspaper ads, in order to promote the sale. Based on past experience,Mr Jain feels confident that each newspaper advertisement will reach 40,000 shirt customers and 80,000 pant customers. Each radio advertisement, he believes, will reach 30,000 shirt customers and 20,000 pant customers. The cost of each newspaper advertisement is Rs 30,000 and the cost of each radio spot is Rs 45,000. The advertising agency will prepare the advertisements and it will require 5 man-hours of preparation for each newspaper advertisement and 15 man-hours of preparation for each radio spot. Mr Jain’s sales manager says that a minimum of 75 man-hours should be spent on preparation of advertising in order to fully utilize the services of advertising agency. Mr Jain feels that in order to have a successful sale, the advertising must reach at least 3,60,000 shirt customers and at least 4,00,000pant customers. You as newly appointed management trainee are expected to suggest the media planning for advertisement at a minimum cost and still attain the objective of Mr. Jain.​

Answer 1

Answer:

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