Question

Mr. Dela cruz comes to the trade fair and is interested in purchasing the vehicle.how would you integrate the principle and components of IMC in order to market the brand to him?

Answer 1

Explanation:

IMC stands Integrated marketing communications. There is a marketing technique where different tools are adapted in the marketing of a same thing.

For the given case, the company selling the vehicle in the trade fair would make use of slogans, boards, media that will include print, web, and social networks. Company can also provide free test drives in the fair. So when a customer comes in, he not only has some information but gets more when he looks at the vehicle physically