Mr. Pankaj was running a home furnishing business through his brick and mortar store at
Panipat. He was observing that the sales were declining over the past two years. His
friend Rohan suggested that he should tie up with online market places. On his advice, he
contacted Flipkart, which provided him training and convinced him that he could do his
business from his shop and godown. The online partner provided all sorts of services
round the clock at a click of the mouse. He received the orders from far and wide and
saw that his sales multiplied manifolds. He felt he could see slow sale for some products
that require face to face communication.
(a) Identify the modes of business before and after associating with Flipkart.
(b) Distinguish between the two modes identified in (a) on the basis of government
patronage, and operating cos
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