Mr. Taneja is the Chairman of Navyug Ltd. which is involved in manufacturing
of new year diaries since last two decades. He is responsible for the
welfare and survival of the organisation. On an average, if a diary costs
100 (including paper, printing, binding etc.) then company has a policy
of selling it at MRP of 125, thereby earning a margin of 25% on cost.
The management, in order to exploit the growth potential of the company
fully, is planning to add table calenders and telephone diaries also. Due
to this addition of new products, number of employees have to be doubled
and, hence sales volume would also increase. Different corporates are also
giving bulk orders to the company during Diwali season. Reputation of the
company is growing day-by-day. The paper material used by the company
is recyclable and not harmful for the environment, i.e., eco-friendly. Some
part of the profit, earned by the company, is also donated to old age homes
and blind school.
(a) By quoting lines from the given paragraph, list the objectives of management
mentioned.
(b) In which category of objectives of management, the given objectives come?
(c) List any two values which are communicated to the society by the company.
(d) At which level of management is Mr. Taneja working?
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