Question

Multiple Choice Questions
1. Magazines add credibility to the message because of the reputation in the eyes of
(a) Marketing manager (b) Retailers (e) Consumers (d) Wholesalers
2. Selecting time, choosing media types, deciding on reach of frequency and media vehicle for
advertisements are part of
(a) Media strategy (b) Media execution (c) Selecting media (d) Measuring communication
3. Promotion mix includes Sales Promotion, Personal Selling, Advertising and
a) Marketing (b)Sales (c)Publicity (d) None of these
4. Independent organization of creative people for advertisement and promotional tools are called
a) Advertisement Makers
b) Advertisement Creators
c) Advertisement Developers
d) Advertisement Agency
5. is a promotion strategy that calls for using the sales force and trade promotion to move
the product through channels.
a)Push strategy
b) Pull strategy
c) Blocking strategy d) integrated strategy
IT 1. 11.
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Answer 1

1. consumers 2.measuring communication 3. Marketing 4.Advertising agency 5. integrated strategy

Answer 2

1. (e) Consumers

2. (c) Selecting media

3. (c) Publicity

4. (d) Advertisement Agency

5. (a)Push strategy

Different media are compared in terms of cost per user, cost per spectator, media-image, media-coverage, media-rating, and other factors in media selection. The marketer ensures that the media he or she chooses is compatible with the characteristics of the target audience.

Any product, service, person, or organization's public visibility or awareness is referred to as publicity.

An advertising agency is a company that generates marketing materials, contracts for advertising space, and occasionally does consumer research on behalf of the customers.