my favourite company essay
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Scratch a sportswriter, it's been said, and you'll find a fan inside, a little boy or girl who wants to stand up and cheer for their favorite team.
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It's true for restaurant critics, too. For all their vaunted objectivity, each has a favorite boîte that lingers in the mind long after the review has been written.
Business writers are just the same. Focusing as we must on today's story, we search for the new and topical. But there is always, in the back of our minds, a favorite company from stories past. Perhaps the product was state-of-the-art or the employees exceptionally motivated. Perhaps the CEO brought a boa constrictor to work.
No matter. They make us want to stand up and cheer.
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