N looking at her performance data, mia recognizes her video ads aren't driving traffic to her website as well as she had hoped. in particular the clickthrough rates (ctr) are low. what could she do to increase the ctr over time?
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If the Mia wants to increase the click-through rates of the video, she has to use the call-to-action overlay or CTA.
This is the way to play the video on the other website or YouTube. This will helps to make to click the viewers to play the video or stop the video.
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