Name and describe the five major promotion tools used in a company's marketing communications mix. Pick any business and describe how they can used these tools min. word 250
Answers
Answer:
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Explanation:
Advertising
Advertising is defined as any form of paid
communication or promotion for product, service and idea. Advertisement is not only used by companies but in many cases by museum, government and charitable organizations. However, the treatment meted out to advertisement defers from an organization to an organization.
Sales Promotion
Promotion is an incentive tool used to drive up short term sales. Promotion can be launched directed at consumer or trade. The focus of advertising to create reason for purchase the focus of promotion is to create an incentive to buy. Consumer incentives could be samples, coupons, free trial and demonstration. Trade incentive could be price off, free goods and allowances. Sales force incentive could be convention, trade shows, competition among sales
Public Relations
Companies cannot survive in isolation they need to have a constant interaction with customers, employees and different stakeholders. This servicing of relation is done by the public relation office. The major function of the public relation office is to handle press releases, support product publicity, create and maintain the corporate image, handle matters with lawmakers, guide management with respect to public
Answer:
There are five components to a promotional or marketing mix (sometimes known as the Five P's). These elements are personal selling, advertising, sales promotion, direct marketing, and publicity