name some effect of advertising on democracy.
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- The positive impact is the creation of practically every form of modern commercial communications media we have today - newspapers, magazines, radio, television, and the Internet.
- The negative impact is the tremendous waste of resources - not just the traditional "John Wanamaker 50% of my advertising is wasted" - but today's rampant Internet fraud from the digital () CPM, CPC, CPA (cookie stuffing), CPL, ad injection, domain spoofing, CMS, re-targeting, traffic/audience extension - to the good old traditional human "kickbacks/rebates."
- With over a half a trillion dollars at stake globally every year
- advertising/marketing is the single largest waste of resources on the planet.
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The positive impact is the creation of practically every form of modern commercial communications media we have today - newspapers, magazines, radio, television, and the Internet.
The negative impact is the tremendous waste of resources
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