Question

Name the method of distribution in the following cases :
(a) The manufacturer approaches the customers directly.
(b) The marketing representative calls the customs over telephone.
(c) Sale of goods and service by using internet.
(d) Sale of goods through machines without any human intervention.

Answer 1

Answer:

Y

ou may be using a variety of products in your daily life, right from a notebook, a pen,

soap, garments, vegetables, fruits to radio, television, fans and furniture. Where do

you buy all these products? Your answer will be – from the nearby market. Sometimes

during special occasions like a festival or a marriage we prefer going to a market that may

be located at a distance from our residence. Now the question that arises is, how do all

these products reach the market? There are a number of firms/people who are involved in

this activity of bringing the product from the place of production to the market and then

making it available to the ultimate consumers. They act as a link or bridge between the

producers and the consumers. In this lesson, we will learn about the firms/people who link

the producers and consumers within a particular country and also about the various options

available to consumers to buy the products for their consumption.

OBJECTIVES

After studying this lesson, you will be able to:

• define internal trade;

• explain the meaning and characteristics of wholesale trade and retail trade;

• describe the role of middlemen in internal trade;

• differentiate between wholesale trade and retail trade;

• identify the types of retail trade and their role;

• explain the concept of large-scale retailing;

• explain the merits and limitations of different types of large scale retail trade; and

• describe the recent trends in distribution such as direct marketing, tele-marketing and

internet marketing.