name three advantages of in- store retailing
Answers
Explanation:
Customer Rapport
In a retail setting, customer rapport benefits both you as a buyer and as a seller. Retail outlets allow customers to see what they are buying up close and, as opposed to online stores, they provide instant gratification, because the customer walks away with their purchases immediately. A friendly and helpful staff also helps to build customer loyalty, ensuring that customers return again and again. From a business standpoint, retail outlets allow you to reach a customer base that might be put off by the online marketplace.
Greater Inventory Options
When considering wholesale vs. retail, retail sales provides you with greater inventory options, because not all merchandise is available on the wholesale market. To provide a bit of perspective, wholesale goods come straight to the manufacturer to a wholesaler, usually mass produced at a low cost. The wholesaler may sell to a retailer or sell to the public directly. But because not all goods can be mass produced at a low cost, the wholesaler is limited in terms of inventory. By contrast, a retail business can produce goods for itself, purchase from wholesalers, or directly from manufacturers.