Question

Name three ways businesses that provide entertainment that might better differentiate their services. How might they do this?

Answer 1

Answer:

1) Product Individualization

2) Service Individualization

3) Distribution Individualization

Explanation:

1) Product Individualization

Probably the most obvious form of differentiation is in products. It encompasses both genuine physical and perceived differences, the latter of which can be learned through advertising.

2) Service Individualization

Delivery and customer service are just two examples of how a service can be differentiated. Other supporting components like training, installation, and ease of ordering are also included. Many people believe that these are the basic building blocks of a company, the uncomplicated parts that don't call for sophistication.

3) Distribution Individualization

Distribution channels are a useful tool for differentiating products. Distribution can offer coverage or availability, immediate access to knowledge, increased ordering convenience, and higher standards of technical or customer service.

FINAL ANSWER - 1) Product Individualization

2) Service Individualization

3) Distribution Individualization

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