Question

Nature and importance of prospect of company ​

Answer 1

ᴀs ʙᴜsɪɴᴇss ᴏᴡɴᴇʀs ᴀɴᴅ ᴇxᴘᴇʀᴛs ɪɴ ᴏᴜʀ ᴄʜᴏsᴇɴ ғɪᴇʟᴅs, ᴡᴇ’ʀᴇ ᴍᴏsᴛ ᴄᴏᴍғᴏʀᴛᴀʙʟᴇ ᴡʜᴇɴ ᴛᴀʟᴋɪɴɢ ᴀʙᴏᴜᴛ ᴡʜᴀᴛ ᴡᴇ ᴅᴏ. ᴡᴇ’ʀᴇ sᴏ ɪᴍᴍᴇʀsᴇᴅ ɪɴ ᴏᴜʀ ʙᴜsɪɴᴇssᴇs ɪᴛ’s ᴀʟʟ ᴡᴇ ᴡᴀɴᴛ ᴛᴏ ᴛᴀʟᴋ ᴀʙᴏᴜᴛ. ɪᴛ’s ʜᴜᴍᴀɴ ɴᴀᴛᴜʀᴇ – ғᴏʀ ᴍᴏsᴛ ᴏғ ᴜs ᴏᴜʀ ғᴀᴠᴏᴜʀɪᴛᴇ ᴛᴏᴘɪᴄ ɪs ᴏᴜʀsᴇʟᴠᴇs.

ᴛʜᴇʀᴇ’s ᴏɴʟʏ ᴏɴᴇ ᴘʀᴏʙʟᴇᴍ ᴡɪᴛʜ ᴛᴀʟᴋɪɴɢ ᴀʙᴏᴜᴛ ᴏᴜʀsᴇʟᴠᴇs. ʏᴏᴜʀ ᴘʀᴏsᴘᴇᴄᴛ ᴄᴏᴜʟᴅɴ’ᴛ ᴄᴀʀᴇ ʟᴇss! ʏᴏᴜʀ ᴘʀᴏsᴘᴇᴄᴛ ɪs ᴏɴʟʏ ᴄᴏɴᴄᴇʀɴᴇᴅ ᴡɪᴛʜ ᴏɴᴇ ᴛʜɪɴɢ – ᴅᴏ ʏᴏᴜ ᴘʀᴏᴠɪᴅᴇ ᴠᴀʟᴜᴇ? ᴛᴀʟᴋɪɴɢ ᴀʙᴏᴜᴛ ᴛʜɪɴɢs ᴛʜᴇ ᴘʀᴏsᴘᴇᴄᴛ ɪsɴ’ᴛ ʀᴇᴍᴏᴛᴇʟʏ ɪɴᴛᴇʀᴇsᴛᴇᴅ ɪɴ ɪs ᴀ ᴍᴏɴᴜᴍᴇɴᴛᴀʟ ᴡᴀsᴛᴇ ᴏғ ᴛɪᴍᴇ. ɪᴛ ᴅᴏᴇs ɴᴏᴛʜɪɴɢ ʙᴜᴛ ɪɴᴄʀᴇᴀsᴇ sᴀʟᴇs ᴄʏᴄʟᴇs ᴀɴᴅ ᴅᴇᴄʀᴇᴀsᴇ ᴄʟᴏsᴇ ʀᴀᴛᴇs, ᴛᴡᴏ ᴏᴜᴛᴄᴏᴍᴇs ʏᴏᴜ ᴡᴀɴᴛ ᴛᴏ ᴀᴠᴏɪᴅ.

ɪғ ᴡᴇ ᴀɢʀᴇᴇ ᴛʜᴀᴛ ᴜɴᴅᴇʀsᴛᴀɴᴅɪɴɢ ᴛʜᴇ ᴘʀᴏsᴘᴇᴄᴛ ʙᴇᴛᴛᴇʀ ᴛʜᴀɴ ᴀɴʏᴏɴᴇ ᴇʟsᴇ ᴅᴏᴇs ɪs ᴀ ᴋᴇʏ ᴛᴏ sᴜᴄᴄᴇss, ᴛʜᴇɴ ᴡʜʏ ᴀʀᴇ ᴍᴏsᴛ ʙᴜsɪɴᴇssᴇs ʀᴇʟᴜᴄᴛᴀɴᴛ ᴛᴏ ᴍᴀᴋᴇ ᴛʜɪs ʜᴀᴘᴘᴇɴ. ᴛʜᴇ ᴀɴsᴡᴇʀs ᴡᴇ ɢᴇᴛ ᴍᴏsᴛ ᴏғᴛᴇɴ ᴀʀᴇ:

ᴡᴇ ᴅᴏɴ’ᴛ ᴋɴᴏᴡ ʜᴏᴡ.

ᴡᴇ’ʀᴇ sᴏ ʙᴜsʏ ᴡᴇ ᴅᴏɴ’ᴛ ʜᴀᴠᴇ ᴛʜᴇ ᴛɪᴍᴇ.

ʟᴇᴛ’s ᴀᴅᴅʀᴇss “ᴡᴇ ᴅᴏɴ’ᴛ ᴋɴᴏᴡ ʜᴏᴡ” ғɪʀsᴛ. ʜᴏᴡ ᴅᴏ ᴡᴇ ɢᴇᴛ ᴀɴ ɪɴ ᴅᴇᴘᴛʜ ᴜɴᴅᴇʀsᴛᴀɴᴅɪɴɢ ᴏғ ᴡʜᴀᴛ’s ɪᴍᴘᴏʀᴛᴀɴᴛ ᴛᴏ ᴏᴜʀ ᴘʀᴏsᴘᴇᴄᴛs? ᴛʜᴇ ᴀɴsᴡᴇʀ: ʏᴏᴜ ᴀsᴋ ᴛʜᴇᴍ. ɪᴛ ɪsɴ’ᴛ ᴀɴʏ ᴍᴏʀᴇ ᴄᴏᴍᴘʟɪᴄᴀᴛᴇᴅ ᴛʜᴀɴ ᴛʜᴀᴛ. ᴡʜᴏ ᴅᴏ ʏᴏᴜ ᴀsᴋ? ʏᴏᴜ ᴀsᴋ ᴄᴜʀʀᴇɴᴛ ᴄᴜsᴛᴏᴍᴇʀs, ʏᴏᴜ ᴀsᴋ ᴘᴀsᴛ ᴄᴜsᴛᴏᴍᴇʀs, ʏᴏᴜ ᴀsᴋ ᴘʀᴏsᴘᴇᴄᴛs, ʏᴏᴜ ᴀsᴋ ғʀɪᴇɴᴅs ᴀɴᴅ ғᴀᴍɪʟʏ, ʏᴏᴜ ᴀsᴋ ᴘᴇᴏᴘʟᴇ ɪɴ ʏᴏᴜʀ ɴᴇᴛᴡᴏʀᴋ, ʏᴏᴜ ᴀsᴋ ᴀɴʏᴏɴᴇ ᴇʟsᴇ ᴛʜᴀᴛ’s ᴡɪʟʟɪɴɢ ᴛᴏ ɢɪᴠᴇ ʏᴏᴜ ᴛʜᴇ ᴛɪᴍᴇ. ᴡʜᴀᴛ ᴅᴏ ʏᴏᴜ ᴀsᴋ? ʏᴏᴜ ᴀsᴋ sᴘᴇᴄɪғɪᴄ ǫᴜᴇsᴛɪᴏɴs ᴀʙᴏᴜᴛ ʜᴏᴛ ʙᴜᴛᴛᴏɴs, ᴅᴇᴄɪsɪᴏɴ ᴍᴀᴋɪɴɢ ᴄʀɪᴛᴇʀɪᴀ, ᴛʜᴇ ɪɴғᴏʀᴍᴀᴛɪᴏɴ ʀᴇǫᴜɪʀᴇᴅ ᴛᴏ ᴍᴀᴋᴇ ᴀ ᴅᴇᴄɪsɪᴏɴ, ʜᴏᴡ ᴛʜᴇ ᴅᴇᴄɪsɪᴏɴ ɪs ᴍᴀᴅᴇ, ᴡʜᴇʀᴇ ᴘʀᴏsᴘᴇᴄᴛs sᴇᴇᴋ ɪɴғᴏʀᴍᴀᴛɪᴏɴ ᴀɴᴅ ᴡʜᴇʀᴇ ᴛʜᴇʏ ᴀʀᴇ ᴏɴ ᴛʜᴇ ᴇᴅᴜᴄᴀᴛɪᴏɴᴀʟ sᴘᴇᴄᴛʀᴜᴍ. ᴏᴜʀ ʟᴀsᴛ ᴛᴡᴏ ɴᴇᴡsʟᴇᴛᴛᴇʀs ᴡᴇʀᴇ ᴅᴇᴅɪᴄᴀᴛᴇᴅ ᴛᴏ ᴛʜᴇsᴇ ᴛᴏᴘɪᴄs. (ʏᴏᴜ ʙᴇᴛᴛᴇʀ ᴜɴᴅᴇʀsᴛᴀɴᴅ ʏᴏᴜʀ ᴘʀᴏsᴘᴇᴄᴛs ʙᴇᴛᴛᴇʀ ᴛʜᴀɴ ᴀɴʏʙᴏᴅʏ ᴇʟsᴇ ᴀɴᴅ ᴡʜᴇʀᴇ ᴀʀᴇ ʏᴏᴜʀ ᴘʀᴏsᴘᴇᴄᴛs ɪɴ ᴛʜᴇ ᴅᴇᴄɪsɪᴏɴ ᴍᴀᴋɪɴɢ ᴄʏᴄʟᴇ?).

ᴛʜᴇ sᴇᴄᴏɴᴅ ɪssᴜᴇ ɪs “ᴡᴇ ᴅᴏɴ’ᴛ ʜᴀᴠᴇ ᴛʜᴇ ᴛɪᴍᴇ”. ᴏᴜʀ ʀᴇsᴘᴏɴsᴇ ᴛᴏ ᴛʜɪs ᴏʙᴊᴇᴄᴛɪᴏɴ ɪs ᴛʜᴀᴛ ʏᴏᴜ ᴍᴜsᴛ ᴍᴀᴋᴇ ᴛɪᴍᴇ, ᴏʀ ʏᴏᴜ’ʟʟ ʙᴇ ʟᴇғᴛ ʙᴇʜɪɴᴅ ʙʏ ᴄᴏᴍᴘᴇᴛɪᴛᴏʀs ᴡʜᴏ ᴀʀᴇ sᴇʀɪᴏᴜsʟʏ ᴄᴏᴍᴍɪᴛᴛᴇᴅ ᴛᴏ ᴜɴᴅᴇʀsᴛᴀɴᴅɪɴɢ ᴡʜᴀᴛ’s ɪᴍᴘᴏʀᴛᴀɴᴛ ᴛᴏ ʏᴏᴜʀ ᴘʀᴏsᴘᴇᴄᴛs.

ᴀs ᴡᴇ sᴛʀᴇss ɪɴ ᴠɪʀᴛᴜᴀʟʟʏ ᴇᴠᴇʀʏ ɴᴇᴡsʟᴇᴛᴛᴇʀ, ʏᴏᴜ ᴍᴜsᴛ sʏsᴛᴇᴍɪᴢᴇ ʏᴏᴜʀ ᴍᴀʀᴋᴇᴛɪɴɢ ғᴏʀ ɪᴛ ᴛᴏ ᴡᴏʀᴋ. ᴛʜɪs ɪɴᴄʟᴜᴅᴇs ᴘʀᴏsᴘᴇᴄᴛ ɪɴғᴏʀᴍᴀᴛɪᴏɴ ɢᴀᴛʜᴇʀɪɴɢ. ʜᴏᴡ ᴅᴏ ᴡᴇ sʏsᴛᴇᴍɪᴢᴇ ᴛʜɪs ᴘʀᴏᴄᴇss?

ғɪʀsᴛ, ʏᴏᴜ ᴅᴇᴠᴇʟᴏᴘ ᴀɴ ᴀᴘᴘʀᴏᴘʀɪᴀᴛᴇ sᴇᴛ ᴏғ ǫᴜᴇsᴛɪᴏɴs ᴛʜᴀᴛ ᴡɪʟʟ ᴘʀᴏᴠɪᴅᴇ ᴛʜᴇ ɪɴsɪɢʜᴛ ʏᴏᴜ ʀᴇǫᴜɪʀᴇ.

sᴇᴄᴏɴᴅʟʏ, ɪᴅᴇɴᴛɪғʏ ʟᴏɢɪᴄᴀʟ ᴛɪᴍᴇs ᴏʀ ᴘᴏɪɴᴛs ᴏғ ɪɴᴛᴇʀᴀᴄᴛɪᴏɴ ᴡʜᴇɴ ɪᴛ ᴡᴏᴜʟᴅ ʙᴇ “ɴᴀᴛᴜʀᴀʟ” ᴛᴏ ɢᴀᴛʜᴇʀ ᴛʜɪs ɪɴғᴏʀᴍᴀᴛɪᴏɴ.

ᴀs ᴀɴ ᴇxᴀᴍᴘʟᴇ, ɪғ ʏᴏᴜ ᴅᴏ ᴄᴏɴsᴜʟᴛᴀᴛɪᴏɴs, ᴛᴀᴋᴇ ᴛʜᴇ ʟᴀsᴛ ғɪᴠᴇ ᴍɪɴᴜᴛᴇs ᴛᴏ ᴀsᴋ ᴘʀᴏsᴘᴇᴄᴛs ᴡʜᴀᴛ ᴛʜᴇʏ ᴅᴇᴇᴍ ᴍᴏsᴛ ɪᴍᴘᴏʀᴛᴀɴᴛ ɪɴ ᴍᴀᴋɪɴɢ ᴛʜᴇ ʙᴜʏɪɴɢ ᴅᴇᴄɪsɪᴏɴ. ɪғ ʏᴏᴜ’ʀᴇ ᴀ ʀᴇᴛᴀɪʟᴇʀ, ᴀsᴋ ᴏɴᴇ ᴏᴜᴛ ᴏғ ᴇᴠᴇʀʏ ᴛᴇɴ ᴘᴇᴏᴘʟᴇ ᴡʜᴏ ᴍᴀᴋᴇ ᴀ ᴘᴜʀᴄʜᴀsᴇ. ɪғ ʏᴏᴜ ᴅᴏ sᴇᴍɪɴᴀʀs ᴏʀ ᴡᴏʀᴋsʜᴏᴘs, ᴀsᴋ ᴛʜᴇsᴇ ǫᴜᴇsᴛɪᴏɴs ᴀᴛ ᴛʜᴇ ᴇɴᴅ ᴏғ ᴛʜᴇ ᴇᴠᴇɴᴛ. ᴛʜɪʀᴅʟʏ, ᴍᴀᴋᴇ sᴜʀᴇ ʏᴏᴜ’ʀᴇ ᴘʀᴇᴘᴀʀᴇᴅ ᴛᴏ ᴀsᴋ ᴛʜᴇ ǫᴜᴇsᴛɪᴏɴs – ᴇɪᴛʜᴇʀ ʜᴀᴠᴇ ᴛʜᴇᴍ ɪɴ ғʀᴏɴᴛ ᴏғ ʏᴏᴜ ᴏʀ ᴘʀᴏᴠɪᴅᴇ ᴀ ǫᴜᴇsᴛɪᴏɴɴᴀɪʀᴇ – ᴀɴᴅ ᴛʜᴀᴛ ʏᴏᴜ’ʀᴇ ᴀʙʟᴇ ᴛᴏ ᴅᴏᴄᴜᴍᴇɴᴛ ᴛʜᴇ ʀᴇsᴘᴏɴsᴇs. ʙʏ ᴅᴏɪɴɢ ᴛʜᴇsᴇ ᴛʜɪɴɢs, ʏᴏᴜ ᴡɪʟʟ “sʏsᴛᴇᴍᴀᴛɪᴄᴀʟʟʏ” ɢᴀᴛʜᴇʀ ᴛʜɪs ɪɴғᴏʀᴍᴀᴛɪᴏɴ.

ғɪɴᴀʟʟʏ, ᴅᴏɴ’ᴛ ᴇᴠᴇʀ sᴛᴏᴘ. ᴍᴀʀᴋᴇᴛs ᴅᴏɴ’ᴛ sᴛᴀɴᴅ sᴛɪʟʟ. ᴄᴏᴍᴘᴇᴛɪᴛᴏʀs ᴄʜᴀɴɢᴇ, ᴀᴛᴛɪᴛᴜᴅᴇs ᴄʜᴀɴɢᴇ, ᴘʀᴏᴅᴜᴄᴛs ᴀɴᴅ sᴇʀᴠɪᴄᴇs ᴄʜᴀɴɢᴇ, ᴅᴇᴍᴏɢʀᴀᴘʜɪᴄs ᴄʜᴀɴɢᴇ, ᴛᴇᴄʜɴᴏʟᴏɢʏ ᴄʜᴀɴɢᴇs…ʏᴏᴜ ᴍᴜsᴛ ᴄᴏɴᴛɪɴᴜᴀʟʟʏ ᴋᴇᴇᴘ ᴀ ʜᴀɴᴅ ᴏɴ ᴛʜᴇ ᴘᴜʟsᴇ ᴏғ ᴛʜᴇ ᴘʀᴏsᴘᴇᴄᴛ.

ᴡʜᴀᴛ ᴡɪʟʟ ʏᴏᴜ ᴅᴏ ᴡɪᴛʜ ᴛʜɪs ɪɴsɪɢʜᴛ? ғɪʀsᴛ ᴀɴᴅ ғᴏʀᴇᴍᴏsᴛ ʏᴏᴜ’ʟʟ ᴜsᴇ ɪᴛ ᴛᴏ ᴅᴏ ᴀ ʙᴇᴛᴛᴇʀ ᴊᴏʙ ᴏғ ᴄʀᴇᴀᴛɪɴɢ ᴠᴀʟᴜᴇ. ɪᴛ’ʟʟ ɢɪᴠᴇ ʏᴏᴜ ᴛʜᴇ ɪᴍᴘᴇᴛᴜs ᴛᴏ ᴄʜᴀɴɢᴇ ᴛʜᴇ ᴡᴀʏ ʏᴏᴜ ʀᴜɴ ʏᴏᴜʀ ʙᴜsɪɴᴇss ᴏʀ ᴛᴏ ʀᴇғɪɴᴇ ʏᴏᴜʀ ᴘʀᴏᴅᴜᴄᴛ ᴏʀ sᴇʀᴠɪᴄᴇ ᴏғғᴇʀɪɴɢs ᴛᴏ ᴇɴsᴜʀᴇ ʏᴏᴜ ᴄʀᴇᴀᴛᴇ ᴜɴɪǫᴜᴇ ᴏʀ sᴜᴘᴇʀɪᴏʀ ᴠᴀʟᴜᴇ. ɪᴛ’s ɴᴏᴛ ᴇɴᴏᴜɢʜ ᴛᴏ sᴀʏ ʏᴏᴜ’ʀᴇ ʙᴇᴛᴛᴇʀ, ʏᴏᴜ ᴛʀᴜʟʏ ᴍᴜsᴛ ʙᴇ ʙᴇᴛᴛᴇʀ.

ᴛʜɪs ɪɴsɪɢʜᴛ ᴡɪʟʟ ᴀʟsᴏ ᴀʟʟᴏᴡ ʏᴏᴜ ᴛᴏ ᴅᴇᴠᴇʟᴏᴘ ᴀ ᴘᴏsɪᴛɪᴏɴɪɴɢ ᴀɴᴅ ᴅɪғғᴇʀᴇɴᴛɪᴀᴛɪᴏɴ sᴛʀᴀᴛᴇɢʏ ᴛᴏ ᴄᴏɴɴᴇᴄᴛ ᴡɪᴛʜ ʏᴏᴜʀ ᴘʀᴏsᴘᴇᴄᴛs ᴀɴᴅ ᴛᴏ ᴄʟᴇᴀʀʟʏ ᴅɪsᴛɪɴɢᴜɪsʜ ʏᴏᴜʀsᴇʟғ ғʀᴏᴍ ʏᴏᴜʀ ᴄᴏᴍᴘᴇᴛɪᴛᴏʀs. ʙʏ ғᴏᴄᴜsɪɴɢ ᴏɴ ᴛʜᴇ ᴘʀᴏsᴘᴇᴄᴛ, ɪɴsᴛᴇᴀᴅ ᴏғ ᴏɴ ʏᴏᴜʀsᴇʟғ, ʏᴏᴜʀ ᴍᴀʀᴋᴇᴛɪɴɢ ᴄᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs ᴡɪʟʟ ʜɪᴛ ᴛʜᴇ ᴍᴀʀᴋ. ᴀɴᴅ ᴛʜᴇɴ ᴘʀᴏsᴘᴇᴄᴛs ᴡɪʟʟ ᴡᴀɴᴛ ᴛᴏ ᴘᴀʏ ᴀᴛᴛᴇɴᴛɪᴏɴ ʙᴇᴄᴀᴜsᴇ ʏᴏᴜ’ʟʟ ʙᴇ ᴛᴀʟᴋɪɴɢ ᴛᴏ ᴛʜᴇᴍ ᴀʙᴏᴜᴛ ᴛʜᴇɪʀ ғᴀᴠᴏᴜʀɪᴛᴇ sᴜʙᴊᴇᴄᴛ.