Question

nature and scope of sociology in mass communication

Answer 1

Mass Communication is a process in which a person, a group of people, or an organization sends a message through a channel of communication to a large group of anonymous and heterogeneous people and organizations. Channels of communication include broadcast Television, Radio, Social media and print.

Historically:

Sydney Head (1976) suggests that the term Mass Communication must imply at least five things:

Relatively large audience.

Fairly undifferentiated audience composition.

Some form of message reproduction.

Rapid distribution and delivery.

Low unit cost to the customers.

Origin Of word communication