nearly everyone in the country watches television and listens to the radio specials and use those who are illiterate will read the newspaper everyday does opinions are formed and views are 12 expressed the media is clearly responsible for what people believe in or not write a letter to the editor of a national daily stating why media should be truthful and responsible you are Narayan
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In an increasingly fragmented and multimedia world, television is still the dominant medium for consumers of all ages. This is the finding of the largest survey of media usage, published last week, which will give the industry the deepest insight into how viewers, listeners and readers use their products.
The TouchPoints survey, developed by the Institute of Practitioners in Advertising, took three years and £1m to develop.
It found that television remains powerful despite the growth of the internet. On average, adults watched 3.9 hours of television between Monday to Friday and listened to 1.3 hours of radio, but used the internet for just 0.8 hours.
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