Need project report on use of AI in advertisements
Answers
Answer:
AI in advertising can help organizations better segment audiences and target ads while measuring results. ... To drive real results, companies are using AI to carefully target niche populations and using contextual and behavioral targeting powered by AI to get the right ads in front of the right people.The basic objective of AI (also called heuristic programming, machine intelligence, or the simulation of cognitive behavior) is to enable computers to perform such intellectual tasks as decision making, problem solving, perception, understanding human communication (in any language, and translate among them), and the ...
Explanation:
Artificial intelligence tools exist today that can automatically optimize advertising spend and targeting. AI can process your ad spend and targeting data, look at your results, then learn what actions (spending changes, targeting changes, etc.) will drive better performance.