Question

need the study of effect of advertising on brand performance​

Answer 1

Explanation:

We find that spending on advertising results in better brand sales and brand profitability. Brand value is also a good predictor of brand performance. Thus, we conclude that advertising and brand value benefit the brand and the firm through improved accounting performance

Answer 2

Answer:

We find that spending on advertising results in better brand sales and brand profitability. Brand value is also a good predictor of brand performance. Thus, we conclude that advertising and brand value benefit the brand and the firm through improved accounting performance