Nemi’s problem is to analyze the effect of Advertisement on sales. Firstly, He wants to
understand the presence of a linear relationship between the sales and ‘amount spent in
advertisement’. He also wants to run a correlation and regression to know whether he
should keep spending money on Advertisements or not. If sales figures are not affected
by advertisement, he should not spend money on it.
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We can give the answer by using a graph.
- The appropriate graph for this analysis is a scatter plot which will give a trend and points.
- It may form a upward trend which forms a straight line.
- Karl Pearson's Correlation Coefficient
The correlation coefficient is given by running the command
CORREL(B1:B21,C1:C21) which is 0.8878.
- The correlation is positive and is more than 0.75.
- The critical value of correlation for n=20 at 5% level is 0.4438 and since our correlation 0.8878>0.04438, we conclude that the correlation coefficient is significant at 5% level of significance.
The sales increased by many fold when spent a little amount on advertising.
So he should spend on advertising.
#SP J2
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