Netflix Case Study Solution
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Describe what you think Netflix's competitive strategy is using Miles and Snow's and Porter's frameworks. Explain each of your choices.
Describe what you think Netflix's competitive strategy is using Miles and Snow's and Porter's frameworks. Explain each of your choices.If we use the Miles and Snow’s Framework, then the competitive strategy of Netflix Inc. when the company had started out was the prospector strategy based on the needs of the customers and how they wanted to watch the movies. When this need and the change of the customers was analyzed, then a new process was developed through which movies could be delivered to the customers directly on order. However, currently the company is following the defender competitive strategy as many different competitors have emerged in the market such as Amazon, Apple, Hulu, Redbox, HBO etc. The CEO of Netflix Inc. is now saving and sustaining the competitive position of the company in the industry.