Newspapers and magazines are regarded as
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low-involvement media
Newspapers and magazines are referred to as low-involvement media. The print media are not intrusive like radio and TV, and they generally require some effort on the part of the reader for the advertising message to have an impact.For this reason, newspapers and magazines are often referred to as high-involvement media.
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Newspapers and magazines are print publications issued at regular intervals over time. Historically, newspapers were usually issued daily or weekly, but sometimes semi-weekly (twice a week),
bi-weekly (every two weeks), or monthly.
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