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ng passa... -nequ the passage goEN VERW 1. Celebrities advertising products is nothing new, in fact it has been part of our lives for years. Back in the 2000's, you couldn't sit through a commercial break without seeing the teen pop icon of that time, Britney Spears, endorsing Pepsi. The Pepsi legacy wa later continued by the most famous celebrity we know of, Beyoncé. She was paid millions to promote the carbonated drink, which outraged health advocacy groups Many concerned people questioned her ethics, as to why she was supporting a drink that plays a major role in causing obesity. 2. With the growing importance of social media in a shopper's purchase journey companies are evolving and stepping up the endorsement game across differem channels. With celebrities vouching for promoting their products, brands cas increase awareness, trust and familiarity, which are important variables in the purchase decision-making process. 3. Consumers feel more sympathetic towards a brand, if their products are promoted by a celebrity they admire or relate to. It's a simple psychological effect: people believe that purchasing a product that's promoted by a celebrity they admire, will allow them to emulate the celebrity's desired traits or attract similar people into their lives. The will associate the celebrities' success, beauty, athletic skill etc. with a particular product. 4. A Research by Nielson conducted in 2015 broke down the level of trust in advertising formats by different generations. It found that celebrity endorsements resonate mort strongly with Generation Z (ages 15-20) and Millennial (ages 21-34) audiences. Brands are taking advantage of that by increasingly utilising the social media communities of celebrities. Social media is a way for consumers, in particular thosed younger demographics, to engage and build intimate connections with the celebrities they follow, making it the place for these celebrities to plug a company or a product on their personal Social media accounts. Scanned with CamScanner 5. While celebrity endorsements certainly help to attract consumers, its direct influence on the better edu purchasing decisions is inconclusive. As consumers are becoming and have faster access to information, blind faith in celebrity endorsement is beginning to wane. They will be attracted to a brand because of a celebrity but they will quickly move away if the product does not perform. It's the quality of your product that will keep consumers coming back, not a celebrity link 6. A brand needs to tell the consumer why a product makes sense for them as individuals and what problem they can solve with it, not solely rely on a real-life Barbie doll, athlete or pop-culture icon. If they can't, their products will lose value over time, and consumers will be the first one to turn their hark​

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जो लोग अपने अपने कपड़े पहने हुए थी लेकिन बाद ही पेट्रोल पंप मत चलाओ को एक साथ दो दिन तक उसकी पत्नी ने पति से अलग है आपका अंदर ही डाल दें और उसके ऊपर ही ऊपर ही गिर गई हैं कि वे किस प्रकार हैं अश्विनी नक्षत्र से पहले नया रिसर्च सामने एक शर्त समर्थन वापस नहीं आ पाया था कि वो एक शर्त समर्थन किया बृजेश यादव को यह बात अलग अलग अलग से कोई एक साथ नहीं रह गई देखो मैं अपने कपड़े पहन लिए तैयार हूं और