Nilesh, works as a digital marketing campaign manager in a firm. Over the
years, the business of his firm has increased by leaps and bound as the
marketing has gone digital. The firm obtains its stock of office stationery on
a one-month credit from the suppliers and at the same time the company
offers 15 days credit period to its clients (Business Firms).
(a) Identify and explain the source of business finance being
described in the above paragraph.
(b) State any two favourable factors because of which the firm is able
to make credit purchases
(c) Give any two limitations of the source of business finance as
identified in part (a) of the question.
Answers
Answer:
As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products and services. Today ‘Digital Marketing’ and ‘Marketing’ both are becoming synonymous
Explanation:
SEO:
Search Engine Optimization is an organic (unpaid) method of improving the ranking of web pages and their visibility on various search engines such as Google, Yahoo, Bing, etc. Optimizing webpages is a very vital aspect of Digital Marketing.
2. SEM:
Another method of increasing the visibility of webpages is through sponsored placements and advertising. SEM specialists should know how to run PPC campaigns, how to purchase traffic through paid search listing to maximize visibility of web pages on search engines.
3. SMM:
Social Media Marketing is gaining a lot of popularity with social media sites like Facebook, Twitter, LinkedIn, Pinterest and others. A good digital marketer should know how to harness the power of social media to market the brand image of the company.
4. Email Marketing:
As it is important to engage your customers and leads with your brand, many organizations send periodic newsletters, email campaigns, autoresponders to its subscribers in order to keep them updated with new products/services added or anything.