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paragraph writing on online shopping during Corona pandamic(100-120 words)
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Answer:
As the coronavirus outbreak continues to limit the amount of “brick and mortar” shopping people around the world can (or want to) do, more and more customers are turning to ecommerce as a solution to get the items they need and want — but that’s turning out to be both a blessing and a curse for some online businesses.
Many ecommerce and other businesses are reporting issues with inventory and supply chain, especially with products that are made overseas, though that’s been the case for many for several weeks.
If that’s the case with your business, you’ll want to make sure you’re being transparent and communicating these delays and challenges to customers.
Here are some tips for weathering the outbreak while still helping customers get what they need — and even buy “fun” items that bring a little light to dark times.
This should probably go without saying, but price gouging is rarely a good (or ethical) strategy. Trying to profit from an already tense situation — beyond your normal margins — could end up “costing” you more than any extra profit you realize. There are also reports of online sellers getting in legal hot water over attempts to raise prices unfairly.
There are certain products that are going to be very hard to get over the coming months. Even big businesses with extensive supply chains and contracts are finding they’re getting short shipments or none at all — so don’t beat yourself over the head trying to stock items that prove hard to find.
Use caution when promoting coronavirus related “sales” or “specials.” There’s nothing wrong with making products that customers are more likely to need now more prominent and accessible, but gimmicks with references to the virus and disease are rarely a good idea.
That said, less “virus”-y related marketing campaigns — with headlines that reference “staying busy,” for example, can be a great way to help customers find fun products you sell that they might not have thought of as a way to help fill the time.
Be sure to keep close track on inventory levels — especially if you don’t let Shopify manage inventory. In other words, you don’t want to sell items only to realize you can’t fill the order.
If your products are designed or claim to protect people’s health or well being, it’s important to do your research and make sure you’re meeting all published requirements for the claims you’re making. For example, most countries have requirements for claiming a cleaning product is effective against killing coronavirus (or any other germ). Many countries also require special disclaimers for wellness products that claim to boost the immune system or other health aspects. Not doing this could lead to big legal problems down the road.
Consider waiving shipping minimums, especially if you sell products that are either going to be in higher demand but are unlikely to meet the minimum requirement — whether it be health and cleaning supplies or things to keep people entertained and busy while hunkering down at home. Of course, you’ll want to make sure this makes sense financially, but you may be able to make up slightly lower margins on volume.
On the other hand, you may want to consider limiting purchase quantities of items that will be in high demand so that everyone has a chance to get some.
Some stores may also want to remove products temporarily, even if you have a reliable supplier, that may be needed by health or emergency responders more than household buyers just looking to stockpile.
Keep in mind that shipping times may be delayed for any number of reasons and will very likely fluctuate over the coming weeks given shifts in capacity, staffing and local restrictions. This is likely to be even more true for international shipping, especially in countries heavily hit by the virus. Check with your shipping carriers frequently as situations are very fluid.
Review and update your terms and conditions and other policies to cover the "new normal" of life under coronavirus. You may want to remove any shipping guarantees as well as include an "acts of God" exception to policies per your legal adviser's advice.
Review your fulfillment and return processes and consider changing them or beefing up sanitation measures. While it’s not always clear how long the coronavirus (or any germ) can live on surfaces, it still might be worth having people who handle fulfillment boost handwashing or other measures as appropriate for your industry. However, be sure to consider that many supplies such as gloves or masks are in short supply to medical professionals — so try to limit the use of these unless you’re already required to (such as with food products).
Answer:
The COVID-19 pandemic has forever changed online shopping behaviours, according to a survey of about 3,700 consumers in nine emerging and developed economies.
The survey, entitled “COVID-19 and E-commerce”, examined how the pandemic has changed the way consumers use e-commerce and digital solutions. It covered Brazil, China, Germany, Italy, the Republic of Korea, Russian Federation, South Africa, Switzerland and Turkey.
Following the pandemic, more than half of the survey’s respondents now shop online more frequently and rely on the internet more for news, health-related information and digital entertainment.
Consumers in emerging economies have made the greatest shift to online shopping, the survey shows.
“The COVID-19 pandemic has accelerated the shift towards a more digital world. The changes we make now will have lasting effects as the world economy begins to recover,” said UNCTAD Secretary-General Mukhisa Kituyi.
He said the acceleration of online shopping globally underscores the urgency of ensuring all countries can seize the opportunities offered by digitalization as the world moves from pandemic response to recovery.