norm marketing activities can be converted if they are paid for?explain
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in electronic commerce, conversion marketing is marketing with the intention of increasing conversions--that is, site visitors who are paying customers.[1] The process of improving the conversion rate is called conversion rate optimization. However, different sites may consider a "conversion" to be a result other than a sale.[2] Say a customer were to abandon an online shopping cart. The company could market a special offer, like free shipping, to convert the visitor into a paying customer. A company may also try to recover the customer through an online engagement method, such as proactive chat, to attempt to assist the customer through the purchase process.[
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