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1. To what extent do you think the acquisition of Argos by Sainsbury's resulted in delivering superior Value to customer?
2. How is the concept of share of customer illustrated in the case study ?
3. To what extent would you agree with the calm that Argo's marketing management orientation is marketing landscape?
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answer 2.The concept of increasing the share of customer illustrated in Argos' consistent focus on the satisfaction of the needs and wants of its target customers. ... Argos's focus on catalog retailing is based on its target to satisfy customers through the convenience of categorized products
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