Note on use of information education and communication for behavioural change in waste management
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ROLE OF INFORMATION, EDUCATION AND
COMMUNICATION (IEC) IN WASTE MANAGEMENT
The objective of Information, Education and Communication (IEC) is to inform, educate and inspire people to realise their roles and responsibilities, and benefits accruing from investing in right waste management practices. This is built around the pillars of awareness and motivation. It should reach all communities including schools, colleges, hospitals, hotels, offices, market places, malls, residential colonies as well as villages. It should also reach out to all kinds including children, women, men, youth, and elderly persons.
The role of IEC is very critical in sustainable waste management. Right from the level of the ministries (Ministry of Housing and Urban Affairs and Ministry of Drinking Water and Sanitation) to the municipality a top down robust IEC strategy needs to be devised and budgets should be allocated to it. Barriers to waste management could be a knowledge-level barrier, an attitude-level barrier or a practice level barrier. For instance, citizens may not have the adequate knowledge or may feel that waste management is not their job or may think it is additional burden for him.
COMMUNICATION (IEC) IN WASTE MANAGEMENT
The objective of Information, Education and Communication (IEC) is to inform, educate and inspire people to realise their roles and responsibilities, and benefits accruing from investing in right waste management practices. This is built around the pillars of awareness and motivation. It should reach all communities including schools, colleges, hospitals, hotels, offices, market places, malls, residential colonies as well as villages. It should also reach out to all kinds including children, women, men, youth, and elderly persons.
The role of IEC is very critical in sustainable waste management. Right from the level of the ministries (Ministry of Housing and Urban Affairs and Ministry of Drinking Water and Sanitation) to the municipality a top down robust IEC strategy needs to be devised and budgets should be allocated to it. Barriers to waste management could be a knowledge-level barrier, an attitude-level barrier or a practice level barrier. For instance, citizens may not have the adequate knowledge or may feel that waste management is not their job or may think it is additional burden for him.
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