Now a days, advertisements promote conventional form of beauty. Highlighting this concern, write a letter to the editor of an English daily of your city.
Answers
Letter to the Editor
A1, Sector 2B
City Centre
Durgapur
04.04.20
The Editor
The Durgapur Times
Durgapur
Sub: Promotion of conventional form of beauty in Advertisements
Sir,
I am a regular reader of your esteemed daily and a great admirer of the standard you maintain, but recently I am a little disturbed and discontented with the content of your advertisements.
All newspapers and T.V Channels and other media of advertisement have currently made it a trend to promote cosmetics, accessories, be it jewellery or garments and even cars and vehicles through female models adhering to the conventional form of beauty.
These include highlighting on a fair complexion, long hair and an extremely slim and trim figure. I vehemently oppose this kind of promotion. It is nothing but a means of discrimination hurting the sentiments of all the women who do not meet up to these conventions.
These advertisements have another darker side. They often promote anorexia among women leading to health disorders. In many instances girls suffer from an inferiority complex and in extreme cases even commit suicide.
I, thereby request you to naturalise the advertisement standards and promote a normal, casual and natural model of beauty. I also request all concerned companies not to promote brands highlighting fairness or generating colour discrimination.
Thanking you
Yours sincerely
AB
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Letter to the Editor
Explanation:
B- 743
Vijay Chowk
Nagpur- 65
Date: 04. 04. 2020
The Editor
The Hindustan Times
Chanakyapuri
New Delhi- 23
Subject: Promotion of Conventional Beauty Standards
Respected Madam,
I am a student from Nagpur and I have observed that the advertisement industry is promoting old beauty standards which have no relevance.
Recently while watching an advertisement on television, I saw that a brand was promoting the idea of fair skin. Similarly if we read the newspaper carefully one will find innumerable advertisement which can help cut excess fat through liposuction.
Advertisements like these promote the conventional idea of beauty. These advertisements affect the mind of young viewers. Such endorsements create a false notion of beauty and youngsters often start judging themselves and their body. These advertisements also promote body shaming.
The problem is serious, due to all this the society starts focusing on a set physical appearance of a person. People lose confidence and fell bad about their body. As it is said beauty lies in the eyes of the beholder, hence society really needs to focus on these issues and such endorsements should be banned.
At last, I request you to publish my letter in your esteemed newspaper, so that people rethink the definition of beauty and advertisements which promote certain norms improve their content.
Yours Faithfully
ABCDE