Nykaa is an e-commerce website offering beauty and wellness products from all the leading brands such as lakm, kaya skin clinic, l'oral paris and many more. Nykaa follows an inventory based model with warehouses in mumbai, new delhi, and chennai as its offline presence is in 35 stores and expanding. It claims to have over 850+ curated brands and 35,000 products. Nykaa's core target audience is
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22-35 age group people
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