Question

O 22. Give example in promotion using Value Proposition and Unique
Selling Proposition.
A. fruit shake stand
B. with the slogan "Langhap Sarap"
C. ordinary sari-sari store
D. multinational business
O 23. Select type of customer requirement
A. service responsibility
C. service requirement
B. service oriented
D. service fulfillment
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Answer 1

Answer:

O.22

A) Unique selling

B) Value proposition

C) Value proposition

D) Value proposition

O.23

A) Service responsibility

Answer 2

The answers are as follows:

22. An example in promotion using Value Proposition and Unique  Selling Proposition is B. with the slogan "Langhap Sarap".

• Unique Selling Proposition (USP) is the way the company sells its products to the customers.
• Companies tend to use catchy and memorable slogans or taglines to attract their customers.
• The unique quality of their products should not be offered by any of their competitors.

23. C. service requirement is a type of customer requirement.

• It is a type of customer requirement.
• A company with good service facilities is preferred by customers.