Question

O9: What are the components of
selling?
1 Customer Knowledge, Product
Knowledge & Selling Skills

2 Put the competitors down, being overly
friendly & rely only on phone calls​

Answer 1

Answer:

a ,customer knowledge, product knowledge and selling skills

Explanation:

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Answer 2

Selling is a wonderful profession when approached ethically, constructively and helpfully. Happily much sales development theory takes this positive direction. The origins of the word 'sell' provide a useful reminder of its purest meaning.

Selling is a wide subject, covering many selling methods, sales theories, models and sales training methods.

This sales training guide attempts to summarise the main ideas of the professional selling field. You can use this information as a self-teaching aid to develop your own sales skills, to teach others, or to help you identify and choose suitable sales training courses programs and providers for yourself, for your team or for your sales organization.

I welcome suggestions of new selling concepts and sales training methods for inclusion or reference within this guide.

Introduction

Note that this webpage is a historical overview of sales training and selling theories and models, as well as a training guide.

Naturally some of the older traditional sales techniques and examples need adapting for the modern world.

Modern business and selling must be ethical, collaborative, compassionate, even loving, which is an important aspect of the superb (and in my view unbeatable) Buying Facilitation methodology.

That said, many of the old structures and principles of selling hold up extremely well with a little thought and adaptation - even the alternative close/leading question - which can usefully be incorporated within Buying Facilitation (again in my personal view and experience) where a prospect might benefit from seeing the issue from two or three important different perspectives.

For example: "Is it easier for you to look at these issues before or after the planning round?.." Or "Is it better for the board to be given a presentation about this, or is the proposition best circulated in advance in a paper?..."

The point is whether the question or technique is helpful and relevant to the process (for the buyer - not just you), rather than whether the technique itself is acceptable or not.