Objective:
The basic objective of this discussion is to familiarize students with concept of business level strategies
Learning Outcome:
After participating in this GDB;
Student will learn that how the business firms can establish themselves by using appropriate business level strategies.
The Premise:
Iconic is renowned national brand of clothing, tried to penetrate market with their new launch of ready to wear. Brand has launched the new range in haste, with a very weak analysis of target market dynamics. After first quarter, it is found that new range did not yield the expected results. Upon looking at the matter closely, it was found that the market is already loaded with similar clothing ranges at comparatively lower prices, due to which the product of Iconic was not to be substituted.
Point of Discussion:
Looking at the matter, discuss which business-level strategy should be more appropriate for Iconic to implement? Justify with at least three solid arguments.
Max. Words limit: 100 max
Answers
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The Premise:
The Premise:Iconic is renowned national brand of clothing, tried to penetrate market with their new launch of ready to wear. Brand has launched the new range in haste, with a very weak analysis of target market dynamics. After first quarter, it is found that new range did not yield the expected results. Upon looking at the matter closely, it was found that the market is already loaded with similar clothing ranges at comparatively lower prices, due to which the product of Iconic was not to be substituted.
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