objectives of promotion
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The objectives of any marketing promotion are based on the goals and strategies of the company launching the project. In general, the marketing objectives of promotional efforts are aimed at attracting new customers, increasing sales, raising awareness, or expanding market penetration.
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key points
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The purpose of trade promations is to help companies differentiate a product increase product visibility and increase the product purchase rate . The purpose of consumer promotions is to increase brand awareness and market acceptance..
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