Question

Objectives of study in advertising and sales promotion

Answer 1

lot of promotional activities are needed. ... These are advertising, publicity, sales promotion, personal selling and packaging. These are serving the difference objectives. Sales promotion is one of them and gives a great impact on customer buying behaviour to increase sales in short term.

Answer 2

Answer:

What is Advertising Promotion?

Advertising is the process of expressing the qualities and advantages of your products and services, relative to the product and services that your competitors are offering.

What is Sales Promotion?

Sales promotions are all about the short-term sales of products and services. Many companies push these promotions during specific periods when consumer demand is likely to be higher than normal. For example, the holiday season is a prime time for businesses to hold sales promotions, because customers are more primed to make impulse purchases. Sales promotions can include free trials for a limited time, discount coupons, and buy-one-get-one-free deals.

Differences Between Advertising and Sales Promotions

Permanent vs temporary strategy

Advertising is a permanent strategy that involves marketing and sales, whereas sales promotions have a limited time frame.

Different end goals

Advertising appeals to the wants and needs of a target audience, and seeks to persuade prospective customers that your company is worthy of their attention. The end goal with advertising isn’t always to make a sale; in some instances, it’s to set the stage for a sale in the future by introducing prospects to your company’s products and services. In contrast, sales promotions are strictly about moving products and services, and are designed solely to appeal to the financial consideration of a prospect.