Question

Observe any business and discuss the activities that involves the manifestation of its customer tools in 250 words.​

Answer 1

Answer:

Manifestation of brands develops consumer

association and customer-centric orientation

of the fi rm in the competitive marketplace.

Brand associations are important to the

consumer marketing fi rms for a variety of

reasons, including retrieval of brand

information and differentiating the brand. It

has been observed during the study that if

the brand manifestation is positive, it will

create benefi cial feelings and provide a

reason to buy among consumers. Attractive

brand expressions defi ne brand – consumer

associations as subject linked in memory to

a brand, create a meaning for consumers

and help retrieval of the brand. The

study reveals that the brand manifestation

generates economic stimuli among

consumers toward buying behavior indesign for sustained response among

consumers. The impact of economic

variables on the brand arousal and buying

behavior in response to competitive brand

manifestation may also be considered as a

tool to drive market orientation. The roles

of retail competition, account retail strategy

and demographics in determining brand

response are also potential issues to be

pondered in future research. Issues related

to effectiveness of brand promotion

programs, with the premise that the level

of brand attractiveness will encourage

the consumer behavior toward brand

association, may also be considered as topics

for further research

Answer 2

Answer:

Answer is ..

Explanation:

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.