Question

-----occurs when an organization chooses to market and sell the same product and service to all consumers. (a)Niche marketing b)Mass market customization (c)Market aggregation
(d) Target marketing
( e)Market consolidation​

Answer 1

Answer:

Market consolidation​ is your correct answer

Explanation:

Answer 2

Answer:

The correct answer is option (a) Niche Marketing.

Explanation:

Niche Marketing-

Consumers in a niche market have distinct preferences or needs that differ from those in the general market. Almost every market is segmented by brands based on factors such as:

• location geographically
• Psychographic information (interests, attitudes, and values)
• Demographic foundation (age, income level, gender, education level)
• Level of quality (premium, moderate, high, low)
• Price (high, discount, wholesale)

Benefits of Niche Marketing-

Companies that use niche marketing and a social strategy can:

• Increase brand loyalty: Because there are fewer people in a niche audience, there are more opportunities to develop intimate, valuable relationships with clients. Many niche customers will return for more.
• Compete against fewer brands: The more specialised your business, the fewer competitors doing the same thing as you. A niche is part of your USP and a way to stand out in the marketplace.
• Better marketing spend: With social media management tools and refined targeting options, you'll quickly learn about your audience. This makes it easier to ensure that your budget is being spent wisely.

Hence, we can conclude that in a niche marketing an organization chooses to market and sell the same product and service to all consumers.

#SPJ2