Question

Of the four categories of segmentation variables, which is most important to raleigh's segmentation strategy, and why?

Answer 1

3 Based on the success of the putting lot I think there are a lot of area
https://www.coursehero.com/file/p3vrut8/3-Based-on-the-success-of-the-putting-lot-I-think-there-are-a-lot-of-area/
The four segmentation variables are demographic, geographic, psychographic, and behavioristic variables. The one that is most important to Raleigh's segmentation strategy is behavioristic variables. ... There is evidence that Raleigh is using End Use or Benefits segmentation when marketing their bicycles.