oma course in marketing management. In the last class his teacher had explained to them that there are large number of factors affecting marketing decisions, which can broadly be divided into two categories: (1) controllable factors, and (2) non controllable factors. Based on this discussion, each student has been asked to prepare a start up business plan highlighting those controllable factors which can be influenced at the level of the firm, to achieve marketing success. Deepak has decided to prepare a business plan for the lunch of organic bakery products. Describe the various controllable factors that Deepak will consider while preparing his start up business plan.
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