Omar owns a stall selling handmade cosmetics,and wants to launch an ecommerce site. he has lots of experience selling his products in person at markets, but is now hoping to reach more customers online.
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Answer:
Omar's decision to take the offline business to online is absolutely brilliant. Selling authentic handmade cosmetics can be a great opportunity for online consumers. To sell his products via his own e-commerce site can be a good option although Omar has the option to list the products on established e-commerce platforms as well. Some of the important aspects to be considered while he takes this decision are:
1. Creating content for all the products that he desires to take online
2. Pricing for the online and offline products considering that there are other addons like shipping, logistics etc.
3. Getting good quality pictures and videos to be created for upload on to the website
4. Ensuring stock availability of the high demand products
5. Marketing and promotion plan for the identified product portfolio.
6. Defining a vision in regards to the reach and expected conversion.
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