Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online.
Can you advise Omar on how to make both his online and offline business successful?
1. Should he focus on duplicating his successful offline marketing efforts to an online audience?
TRUE or FALSE
2. Should he sell at a cheaper price on the website to attract more customers?
TRUE or FALSE
3. Should he identify his various online and offline audiences, and how best to engage them?
TRUE or FALSE
4. Should he consider paid online advertising as the sole means of promoting his business online?
TRUE or FALSE
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After reading the entire paragraph I feel that Omar must initially identify his office as well as an online audience.
He must expand his business on the internet platform by making use of the advertisement agencies.
Omar does all the work single-handedly. I feel he must concentrate only on his products and not on all.
Advertising team should be hired by him for managing the promotion.
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