. On her sister's wedding, Radha decided to gift her gold earrings. When she shared her plan with her husband, he showed her an article in the daily national newspaper under the heading "Jago Grahak Jago." The campaign included details about the various aspects that people must consider before buying any gold jewellery. 1. Why do you think campaigns like "Jago Grahak Jago" are inserted in the newspaper? 2. Name the right of consumer being fulfilled through this initiative of the government 3. State any three responsibilities that Radha must discharge as an aware consumer while buying her sister's wedding gift.
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Answer:
1. They are inserted to newspapers to make cautious consumer and quality conscious .
2. Right to consumer education
3. Cautious consumer, Quality conscious and insist on cash memo
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Answer: Consumer protection includes educating consumers about their rights and obligations as well as assisting them in having their complaints resolved.
Explanation:
- Jago Grahak Jago: The slogan "Jago Grahak Jago" is Hindi for "wake up customer, be aware." The Department of Consumer Affairs established this initiative to raise consumer awareness through advertisements, audio-visual campaigns, and consumer education. These are inserted in newspaper to make customer aware about the fraud or to aware about their rights.
- Right to Consumer Education: The right to consumer education refers to the ability to acquire the knowledge and skills necessary to make informed purchasing decisions at all times. The main cause of customers' exploitation is their ignorance, especially that of rural consumers. They must be aware of their rights and exercise them. it is the process of preparing a person to be able to choose wisely among available options when it comes to making purchases in a consumer culture.
- Three Responsibilities: The three responsibilities Radha must aware as an customer are:
- Purchase only standardized products, and look for certification marks like the Hallmark on gold jewellery.
- Be assertive to make sure she receives a fair bargain.
- When making a purchase of goods or services, request a cash memo.
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