Question

On the eve of Diwali, Fashion Diva Ltd. decided to clear its stock. The company has a

huge pile of clothes to be cleared across its various branches. The company has decided

to give discount on its products. It even has decided to go for various fashion shows in

different colleges. It has also decided to sponsor a few events. However, people say that

the clothes are not much of current fashion and the company is not considering the

choice of the customers. Identify the marketing concept​

Answer 1

Answer:

here the right answer is selling concept.

Explanation:

because all efforts are for selling the products and not for the consumer need or quality of product .

Answer 2

Answer:

The marketing concept used here is identified to be the selling concept.

Explanation:

• The selling concept is known to be a  part of marketing management and one of several concepts that make up a marketing strategy. A sales concept analyzes buying and selling effects  to put  the focus primarily on generating sales transactions. Selling concepts place emphasis on goods  the buyer  may not ordinarily buy or necessarily need.
• The selling concept came into practice following  the good old great Depression era when goods were not in great supply. Once  Depression  ended, companies with an abundance of products needed  to maneuver  their inventories and the selling concept followed shortly thereafter.
• Today's selling concept has evolved to assume the customer will buy  the merchandise  without regret or, if  they are doing , their feelings won't linger  and therefore the  customer will buy the product again at a future date.

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