On Thursday, May 28, 2009, in a presentation to financial analysts, the CEO of P&G announced a break from tradition. It would release ‘Tide Basics’, a value oriented version of its leading Tide detergent. P&G holds the leading market share position in more than 40 consumer goods categories; most of its brands are premium and not value brands. What research might P&G have done that led to this decision?
i) Identify the research problem ii) Suggest a suitable title for the research iii) What is objective of this research?
iv) What methodology might have been used?
Answers
Tide Basics
Explanation:
i) Here the research problem is the more premium and less value brand equity of the company, which is solved through business research. Business research is the process through which the study of business areas like customers, producers and market is done.
ii) Qualitative business research by P&G. Qualitative business research is the process in which more importance is give to consumers rather than no. Of products. It is person focussed.
iii) The basic objective behind this research is to grow the market structure by developing a product according to the needs of the consumers.
iv) SWOT analysis. SWOT ANALYSIS is the analysis of any business organization's Strength, weaknesses, opportunities and threats in the dynamic environment.